Rate
- CPM
- $10 USD
- Minimum spend
- $3,000 USD
Sony charges 10 USD per thousand delivered impressions in Brazil, at the low end of the 7 publishers available there, which run from 10 to 20 US dollars. A 10,000 dollar budget buys roughly 1,000,000 impressions.
Who it reaches
Sony es una plataforma con programacion exclusiva donde destaca Shark Tank, competencias como Escape Perfecto, novelas y peliculas con tematicas familiares.
Content
- series
- películas
- negocios
- comedia
- adultos clase media y media alta
- jovenes adultos
- amas de casa
- familias
- mujeres
- madres
- wellness
Frequently asked questions
What is Sony's CPM in Brazil?
10 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Sony?
Divide spend by the CPM and multiply by a thousand. At 10 USD, every 1,000 dollars buys about 100,000 impressions.
Is there a minimum spend on Sony?
Yes: 3,000 dollars. If the allocated budget falls below it, the planner flags it.
Can I combine Sony with other publishers?
Yes. The planner splits one budget across the publishers you pick in Brazil and works out CPM, spend and impressions for each.