Rate
- CPM
- $60 USD
- Minimum spend
- $3,000 USD
Netflix charges 60 USD per thousand delivered impressions in the United States, at the high end of the 65 publishers available there, which run from 25 to 60 US dollars. A 10,000 dollar budget buys roughly 166,667 impressions.
Who it reaches
Netflix es la plataforma de streaming líder mundial con contenido original y exclusivo, alcanzando una audiencia premium y altamente comprometida en todos los dispositivos.
Content
- series
- películas
- documentales
- streaming
- millennials
- generación Z
- adultos 25-54
- familias
- hogares conectados
- audiencia premium
- mujeres
- hombres
- amantes de series
Frequently asked questions
What is Netflix's CPM in the United States?
60 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Netflix?
Divide spend by the CPM and multiply by a thousand. At 60 USD, every 1,000 dollars buys about 16,667 impressions.
Is there a minimum spend on Netflix?
Yes: 3,000 dollars. If the allocated budget falls below it, the planner flags it.
Can I combine Netflix with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.