Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
Xumo Play charges 50 USD per thousand delivered impressions in the United States, at the high end of the 65 publishers available there, which run from 25 to 60 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
Xumo Play es el servicio gratuito de Comcast y Charter con cientos de canales lineales con publicidad y contenido bajo demanda en televisores y dispositivos conectados.
Content
- gratis
- CTV
- series
- películas
- hogares conectados
- usuarios de streaming gratuito
- audiencia masiva
- adultos 25-54
- familias
- televidentes generales
Frequently asked questions
What is Xumo Play's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Xumo Play?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on Xumo Play?
No minimum is stated for Xumo Play in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Xumo Play with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.