Adult Swim rate, audience and frequently asked questions
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
Adult Swim charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
Adult Swim is Cartoon Network's late-night block in the U.S., devoted to animated comedy and satire for adults and on the air since September 2001. Its shows also stream on HBO Max.
Content
- adult animation
- comedy
- satire
Frequently asked questions
What is Adult Swim's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Adult Swim?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on Adult Swim?
No minimum is stated for Adult Swim in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Adult Swim with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.