Tubi rate, audience and frequently asked questions
Rate
- CPM
- $50 USD
- Minimum spend
- No stated minimum
Tubi charges 50 USD per thousand delivered impressions in the United States, at the high end of the 63 publishers available there, which run from 25 to 50 US dollars. A 10,000 dollar budget buys roughly 200,000 impressions.
Who it reaches
In the United States, Tubi is Fox Corporation's free, ad-supported on-demand streaming service, with more than 375,000 movies and episodes and more than 400 Tubi Originals. According to Fox, it passed 110 million monthly active users in its fiscal fourth quarter of 2026.
Content
- movies
- series
- Tubi Originals
- creator content
- according to Nielsen (The Gauge), 2.3% of total U.S. TV time in April 2026
- according to its CEO (March 2026), a growing home for Gen Z
Frequently asked questions
What is Tubi's CPM in the United States?
50 USD per thousand delivered impressions. That is the current rate, and the same one the planner uses when it calculates a plan.
How many impressions does my budget buy on Tubi?
Divide spend by the CPM and multiply by a thousand. At 50 USD, every 1,000 dollars buys about 20,000 impressions.
Is there a minimum spend on Tubi?
No minimum is stated for Tubi in the United States. Other publishers in the catalogue do have one, and the planner warns when a budget falls short.
Can I combine Tubi with other publishers?
Yes. The planner splits one budget across the publishers you pick in the United States and works out CPM, spend and impressions for each.